Do you know how many leads or sales your website made last month?
Do you know how many it lost last month?
Almost every business we meet has the same problem. They’ve invested a lot of time and money in their website, but don’t know exactly what return it’s making for their business.
Your website probably has Google Analytics installed. That’s a good start, it’s our favourite analytics too. But out-the-box, Google Analytics has some serious problems you might not know about.
Google Analytics is a powerful tool for growth, and you’re missing out on it.
When potential customers leave your website, it’s money being left on the table.
You’re going to be one of the few businesses who solve this, and get an unfair advantage against the competition. Take your business intelligence to the next level and get pin-sharp measurement on your website now, before it’s too late.
Here’s some of the ways we can help.
Simple housekeeping will clean out those fake visits from automated spam bots. We’ll set up comprehensive spam filters so you’re only tracking real people who come to your site.
Analytics Goals let you measure when a lead or sale comes through the site. You can see which marketing channels are bringing in those leads and sales - and see with confidence what ROI you’re getting from your digital marketing spend.
We track two kinds of goals; big-win macro goals like leads and sales, and micro goals like downloading PDFs or social media clicks. All of these build a picture of what drives the higest transaction values and gets the greatest lifetime value from your prospects.
We’ll turn on all of Google Analytics’ best hidden features. The best one gives you the option to target website visitors with banner advertising on other websites in the future. We call this retargeting (we’re also big fans of Facebook retargeting. Retargeting is the most cost-effective adveritsing method available today.
Finally, we’ll bring your most important KPIs and trend graphs into one simple dashboard. No more getting lost in all those complicated analytics pages; we’ll give you an actionable dashboard to check in on and share with your team.
We combine immediate real time events with rich historical data to help answer the toughest questions about retention, growth, and engagement.
Save yourself years of training and recruitment. Hire a specialist who with the qualifications and experience to make your campaign work from day one.